About Every Mother

Hi, we’re Every Mother. We’re a research backed wellness partner for mothers with the goal of helping women everywhere name and address the natural changes that come along with motherhood. Currently, we offer a subscription exercise product that is safe and effective for mothers of all ages and stages.

Our product has been clinically proven to resolve a common health issue, diastasis recti, and has been studied by leading health institutions such as the Hospital for Special Surgery and Weill Cornell Medicine. We’ve been featured on NPR, Good Morning America and Women’s Health, and we’re backed by leading investors in NYC including Courtside Ventures, Techstars, and Serena Ventures.

We are committed to creating a health and wellness resource and community for mothers everywhere, and we need your help to make it happen!

The Role

The Director of Growth will be responsible for the company’s acquisition strategy, operations, and performance. You will also own channel execution, optimization, testing, and analysis across a mix of digital media channels. You will report to and partner with our Head of Marketing to develop and implement channel strategies that drive incremental growth inline with our revenue and CPA goals.

Channels will include a mix of the following (but not limited to): paid social (FB/IG/Pinterest/Tiktok), YouTube, web retargeting/prospecting tactics, programmatic display, paid search, and SEO. Work needs to be done with both quality and speed.

This role will also partner closely with Brand Marketing, Creative and Product. The ideal candidate is someone who understands the importance of a full-funnel approach, is curious and performance-led, and excited about analyzing data as much as they are about creative storytelling. In addition, this role will be responsible for vetting vendors and tools to add to our acquisition stack.

This role is perfect for someone eager to build out and drive growth marketing for a mission-driven, consumer-loved, and venture-backed brand.

Responsibilities & Deliverables

• Develop full-funnel acquisition marketing strategy, optimizing core and proven channels while consistently testing new channels and formats in service of sales, revenue, and financial goals
• Day-to-day management of paid media channels to align with CPA goals, including budget allocation and optimization
• Responsible for execution of creative briefs and collaborating/brainstorming with brand, creative and customer insights on new creative and copy to keep digital assets fresh and relevant
• Responsible for analysis utilizing digital advertising and analytics platforms such as, but not limited to, Google AdWords, Facebook, Google Analytics, and translation of data into actionable learnings and optimizations
• Lead performance analyses, tracking and reporting on marketing KPIs and goals on a daily, weekly and monthly basis, with ad hoc reporting on a as needed basis
• Develop a pipeline for experimentation and innovation across marketing channels, audience targeting, and messaging, using A/B and multivariate tests to test hypotheses and improve conversion rates/ ROI
• Experienced in managing digital agencies and consultants and coaching and mentoring junior team members
• Partner with the Product/Development Team to implement code changes, tracking etc.
• Be a subject matter expert on your owned channels; stay up-to-date on industry trends, beta launches, and platform changes
• Consistently explore new opportunities for innovation and testing via emerging tech, new vendors, platforms, and proactively deliver recommendations to management and the broader team
  
  

Qualifications

• 8 years of experience in digital advertising including hands-on experience focused on performance marketing specifically in the DTC space
• Proven success with paid social (FB/IG/, Pinterest, Tiktok), Youtube, CRO efforts, programmatic display, paid search and SEO.
• A full-funnel channel practitioner well-versed in campaign strategy/development, messaging, customer segmentation and AB testing; the right person for this role is not just experienced with social and digital marketing execution but knows the intricacies of each channel and hacks to success
• Knowledge of the digital media landscape, experience with key media metrics and measurement, and a demonstrated excitement for performance marketing
• Successful ability to wear multiple hats - tactical planning, strategic execution, cross-functional relationship management, and analytical skills
• Creative thinker with an eye for design
• A go-getter with a positive attitude and bias to action who thrives in supporting cross-channel platform strategic campaigns
• Excellent track record of managing multiple projects and campaigns simultaneously with high ROI
• Organizational skills, great attention to detail, willingness to be flexible and able to lead workstreams and not afraid to get their hands dirty
• A quick learner and a self-starter, able to work independently and in ambiguity, willing to go above and beyond to achieve challenging business goals
• Knowledge of the current privacy landscape, best practices and experience managing it (iOS 14.5, 3rd Party Browser restrictions)
• Experience with subscription products, LTV and multi-touch attribution a plus

WHY YOU WANT TO WORK HERE

Every Mother is committed to realizing a world where every mother has the information and resources they need to thrive. To do this requires a team that reflects the diversity and strength of the community we serve. Our values demand that we are always working together to build a diverse team where everyone feels belonging and connection.

We are driven forward by a love of our mission and a love of the work that gets us closer each day. We are a community that supports each other to grow, learn and take risks. If you want to change the world and be around people who think you can do it, consider a career with Every Mother.